Our bookstores house thousands of options for gifts, but not everyone is confident in choosing a title for a loved one. This is where the almighty Gift Certificate comes into play.

If you don’t already have gift certificates in your store, it’s definitely time to consider adding them to your inventory. You can purchase pre-designed ones at local office supply stores, and personalize them with your logo on your printer. These are relatively inexpensive, and if you have a smaller shop, might just fit the bill without causing too much hassle.

If you love merchandising, you can build up some pretty neat gift packs. Perhaps your romance package, released right before Valentine’s Day, includes a book of love quotes and some silk rose petals.